Jessup Media, an advertising and marketing company based in Irvine, has signed an exclusive deal with software house MyPrint Corporation, who develop solutions for for producing and distributing marketing collateral.

The licensing agreement will enable clients of Jessup Media to create personalized marketing collateral online.

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Companies that thrive on innovation and technology often have a need for software that captures the scientific principles behind those innovations. Experts from industry and academia convened last month at a high-performance computing summit to discuss how technology and the scientific principles behind it can be integrated into software applications that provide a much fuller picture.

During the summit the experts discussed the requirements for such applications, as well as pricing and software licensing issues.

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Meeting customer software licensing demands can be seen in terms of two main parameters: product flexibility and business flexibility. Product flexibility refers to the ability to offer customer-specific solutions: a professional SKU for one customer, a basic SKU for another, a demo version, and so on. Business flexibility refers to the ability to offer specific terms for particular clients, including special terms for a very large client, and pay-per-use terms. Microsoft addresses these parameters with a concept it calls SKU agility.

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Siemens AG has signed a licensing agreement with Airbiquity Inc, a supplier of software solutions that utilize wireless data communications, under which Siemens will purchase its aqLink software technology.
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Kaiser Permanente, an Oakland-based health-care provider, has received a non-exclusive license to operate patented technology for ordering pharmaceutical products using an automated telephone system.
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Exalead, a business and web search software company with a flexible OEM licensing and support model, has signed a deal with cross-platform data protection and archiving solutions provider, Atempo.
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Does anyone understand what Steve Jobs is doing?
To celebrate the launch of the 3.1 version of Safari, Apple’s web browser, the company has been offering it to Windows users via the software update tool that accompanies iTunes and Quicktime. However, a close look at the license agreement shows that users are only allowed to install the browser on a “single Apple labeled computer at a time.” The contract clause clearly makes no sense.
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Microsoft has been reshaping its views on intellectual property, and forming alliances with other firms, in what the company considers as a vital move in the rapidly evolving software industry. Cooperating with big software vendors has brought about cross-licensing arrangements that meet customer demands for seamless operability from products, while providing solutions for concerns about licensing infringement issues.

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An undisclosed big European bank wrestled with Oracle during negotiations over a new contract to purchase enterprise-class database technology from the software vendor. The bang insisted on receiving the kind of warranties that Oracle usually never provides its clients.

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Microsoft is now enabling Windows Vista Home Basic and Home Premium to work in the virtual machine environments. The changes will be reflected in Microsoft’s end-user agreement, and in addition, two new SKUs will be offered by the company.

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