Clifinar Web Marketing Seminars are a series of lectures on the best search engine optimization (SEO) and search engine marketing (SEM) strategies. Concepts covered include link building, web 2.0, whitehat and blackhat techniques, and other key concepts.

One other important area is web analytics.

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Software as a Service (SaaS), in which software solutions are hosted by the vendor, as opposed to being installed on-premises, are becoming increasingly popular software licensing solutions in the call center industry.

The solutions include applications such as customer relationship management, integrated voice recognition, workforce management, and automatic call dialing.

The advantages of software as a license are that you only pay for what you use (times the number of seats), thus lowering the upfront costs; no peripheral equipment, such as a dedicated server, is required; and the solutions tend to be highly scalable.
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FileWave, a leading developer of MS and Mac software management tools, has signed a licensing agreement with PRO TECHnology, under which the leading provider of broadcast, communication, security, and storage solutions will be able to distribute FileWave software.
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Microsoft and Hoya Corporation, the owners of the Pentax brand, have signed a patent cross-licensing agreement. The deal includes Pentax digital cameras and other products made by both companies. A Microsoft executive commented that such agreements lead to technological innovations for the benefit of the consumer and the IT industry.

The agreement represents an example of Microsoft’s Licensing program, in which companies cane gain access to Microsoft’s intellectual property portfolio.

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NXP Semiconductors is considering licensing its chip card platform technology to other players in the industry. The technology is used in a range of SIM card and NFC applications, including ticketing, payment, and access management.
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A long standing dispute between Novell Inc. and Lindon-based SCO, about Unix licensing fees, is reaching its climax. Both sides are waiting to hear how much in royalty payments U.S. District Judge Dale Kimball will order SCO to pay Novell.
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Even though monitoring software compliance in a big company can be challenging for the IT department, it may nevertheless pay off. Compliance monitoring software can help with the task.
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A new guide has been released by Microsoft, describing how organizations of different sizes can acquire software licenses for multiple users, in the most cost-effective manner.

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Four companies in the Greater Toronto Area have been fined for having unlicensed copies of Adobe, Microsoft and Autodesk running on their computers. According to the Business Software Alliance, the companies were fined a total of $95,000. The case demonstrates that even large organizations can unwittingly employ more seats of a software package than they have a license for.
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Here are some good tips on how to successfully negotiate the purchase of a software license, from an expect on the legal aspects of software licensing.
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